Loqma ("we", "us") is the honest food companion app operated by the company that owns loqma.fit. This policy explains what we collect, why, and your choices. We built Loqma to be calm and trustworthy — your food data is yours, and we never sell it.
The short version: we collect only what's needed to run the app (your email, the meals you log, and — if you use them — meal photos and coach messages). We don't sell your data, we don't show ads, and you can export or permanently delete your account and all its data at any time from inside the app.
1. Information we collect
Account: your email address (for passwordless sign-in) and, optionally, your name, country/city, and dietary preferences you choose to share.
Your food data: meals you log (by text, voice, or photo), estimates, your goal, fasting settings, and your "Story" progress.
Meal photos: if you scan a meal, the photo is sent to our AI provider to estimate the food, then used to show your result. Photos are processed for that purpose; we do not use them to identify you.
Coach messages: what you write to the Loqma coach, so it can reply and remember your preferences.
Device/technical: basic technical data needed to deliver the service securely (e.g. session token, app version). Location is used only with your explicit permission, and the app works without it.
2. How we use your information
To provide the app: log meals, estimate calories, run the AI coach, and keep your data in sync.
To remember you: your tastes, usual meals, and preferences, so the coach feels personal.
To send you the login codes and (if you opt in) gentle meal-time reminders.
To keep the service secure and prevent abuse.
3. AI processing
Loqma uses a third-party AI provider (Anthropic) to estimate meals from photos/text and to power the coach. The content you send (e.g. a meal photo or message) is processed by that provider to generate a response. We do not use your data to train third-party models, and the provider processes it on our behalf under their data terms.
4. Sharing
We do not sell your personal data, and there are no advertisers. We share data only with service providers that help us run Loqma (e.g. our hosting, email-delivery, and AI providers), strictly to operate the service, and only as needed. We may disclose information if required by law.
5. Your rights & choices
Export: download a copy of all your data from the app.
Delete: permanently delete your account and all associated data from inside the app — one tap, no questions, no recovery afterward.
Permissions: camera, microphone, and notifications are only used with your consent and can be turned off in your device settings.
6. Data retention & security
We keep your data while your account is active. When you delete your account, your data is removed from our database. We protect your data with encryption in transit, hashed session tokens, and per-user access controls.
7. Children
Loqma is not directed at children under 13 (or the minimum age in your country), and we do not knowingly collect their data.
8. International users
Loqma is available in Arabic and English and serves users across the MENA region and beyond. Your data may be processed in the countries where our service providers operate.
9. Changes
We may update this policy; we'll change the "last updated" date above and, for material changes, notify you in the app.